Judgment, judgement, head - an view fashioned by judging anything; "he was hesitant for making his judgment recognized"; "she adjusted her intellect" Perceptual theorists regard persuasion as altering the individual’s notion of any item of his attitudes. Perceptual strategies also relaxation on evidence the receiver’s preconceptions are at the least https://www.youtube.com/watch?v=8TsidOF0he0