It ain't just about the beverage, it's about the whole vibe. You see that dude with their favorite ceramic/enamel/metal mug? That's someone who gets it. It's a symbol of self, a little bit of ritual in a hectic world. https://umaritbe207501.wssblogs.com/33841585/mug-life-it-s-not-just-coffee-it-s-an-attitude