One example is, suppose you need to study how COVID-19 has impacted the hospitality sector. In that case, you could pick out either a consultant case, for instance a significant hotel chain, or an outlier case, like a small Mattress and Breakfast which has managed to outlive the pandemic. https://simonxhujt.full-design.com/the-greatest-guide-to-hbr-case-study-analysis-76824251