Integrating Amazon Pay Per Click (PPC) ads into your sales funnel strategy is essential for driving visibility, nurturing buyer intent, and maximizing conversions at every stage of the customer journey. At the top of the funnel, Sponsored Display and Sponsored Brands ads can build awareness by introducing your products to new audiences. As shoppers move into the consideration stage, s... https://www.brandscapeventures.com/blog/integrating-amazon-pay-per-click-ads-into-sales-funnel-uk