A/B testing is one of the most powerful tactics for refining and improving Amazon PPC marketing strategies, as it allows sellers to make data-driven decisions based on real shopper behavior. By testing different ad creatives, headlines, product images, or keyword targeting, sellers can identify which variations drive higher click-through rates and conversions. Small changes—like adjus... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa