Ecommerce marketing has a direct impact on the success of your Amazon PPC campaigns because it shapes how effectively you attract, engage, and convert potential buyers. Strong ecommerce marketing practices—such as optimized product listings, compelling brand storytelling, and strategic use of social media—help create awareness and drive qualified traffic to your Amazon store. When com... https://www.brandscapeventures.com/blog/ecommerce-marketing-impacts-amazon-ppc-success